The machine that acts intelligent and mimics human emotions and perform cognitive tasks is known as artificial intelligence. AI in digital marketing has made the digital space highly dynamic and has greatly enhanced the customer experience. Incorporation of artificial intelligence in the digital marketing strategy provides more personalized and holistic customer experiences. AI technology utilize all their data to build the customer profiles. AI serve customers with correct and accurate messaging. According to one study, 45% of consumers say they find ads more interesting when they’re specifically tailored to their interests. A consumer profile that isn’t created using AI won’t be constantly evolving, learning and adapting to user experience and opt-ins. The strategic use of AI enables to reach the target audience at right moment with the exact message online without being overly invasive.
Here are the various applications of AI in digital marketing
1. AI generated content
One believes it or not, but today automation technology generates content. It cannot write content by itself but with the use of certain tools or programs it can process the data and devise the content in various format of article, image, video, product description.
Content Curation using AI helps to connect with the customers by showing them more relevant content. The personalized content recommendations can interest the user and increases the chances of retaining the user for a longer time aiding to the website traffic. AI facilitates in speeding up content production efficiently that scales up content marketing.
2. AI in online advertisement
Everyone is aware about the online advertising for business and its growth. Companies ensure that money invested in the advertisements are utilized efficiently. The online ads that we see today are run by a very sophisticated delivery system powered by AI. Marketers must provide inputs on buyer segments, campaign parameters of KPIs, targets and budgets and AI identifies appropriate placements for the ads. Every consumer interaction is tracked all that data is available instantly.
3. Personalized user experience
Millions of people using internet have their unique activities, interests, behavior pattern and to track them is humanly impossible. Here is then, AI plays a big role. Through AI enormous user data is collected and analyzed. Post analyzation of the data of a single user, his geographies, demographics, physiographic, devices, etc. A personalization helps to build a better relationship with the customers.
AI driven chatbots are exceptional in providing customer service. Their availability is marked 24/7 and is also capable of retaining user data. Chatbots can respond to several customer at the same time without getting angry or frustrated. Chatbots allow the consumers to engage with marketers that leads to increase in customer engagement.
5. Voice search
AI powered virtual assistants is the most effective phenomena in artificial intelligence. It is proving to be handier with its usage in smartphones to home assistant devices to autonomous cars. It is more capable of deciphering queries and inferring meanings and replacing long-tail keywords with the conversational keywords based on what the user would say. Voice search incorporates a more intuitive approach with a shorter interaction.
The applications of AI is of great benefit in digital marketing as it increases the productivity, efficiency and profitability. The implementation of AI helps businesses to achieve epic breakthroughs that scales them to the highest peak of success. Thus AI plays a vital role in digital marketing and providing a better customer experience, personalized approach with the most relevant and streamlined content that keeps them ahead in the competition. A new paradigm driven by AI allows the marketers to accomplish great success in the business.